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Picaroons Traditional Ales


Picaroons Traditional Ales is the signature product of the award-winning Northampton Brewing Company, Fredericton’s longest-running and best known craft brewery. Built on a custom WordPress back-end, this bilingual, responsive website  allows staff to update the store’s tap list daily, add news and events, sell products online, and much more.

Fully bilingual, with easy translation tools

The website services beer lovers in both of New Brunswick’s official languages. Adding translations is a snap with easy tools to swap between English and French.

Find a beer, no matter where you are

Feel like a Picaroons? The website’s Beer Finder uses geo-location to find your nearest Picaroons retailer, both on smartphones and desktop browsers. Staff can add new outlets to the list simply by editing a spreadsheet.

Browse Picaroons' history in our interactive slideshow

Picaroons has a long history of brewing innovative and interesting beer. See the tasting notes, music pairings, alcohol content, IBU and other details of your favourite beer, or any in the brewery’s back catalogue.

Responsive website development

We build web experiences that help clients connect with their audiences. Turn clicks into customers with a smart, evidence-based approach to website development.

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Made by Elm City / 65 York Street / Fredericton / New Brunswick / E3B 3N4 /

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